Each one stands on its own. Together they form an acquisition system that doesn't depend on a single channel, a single algorithm, or a single moment. Pick what you need — or let's design the right mix together.
The fastest channel from zero to paying clients. When someone in Vancouver searches for your service, your business shows up — and you only pay if they click.
Paid search advertising on Google: when a high-intent prospect types a query like "upholstery cleaning Vancouver" or "plumber Burnaby", your ad appears at the top of the results page.
Done well, it's the cheapest way to acquire customers in service businesses — because you're talking to people who already raised their hand. Done badly, it's the fastest way to burn budget on noise.
Existing accounts get a 30-point review before we touch anything.
Campaign structure aligned to how customers actually search.
Start with intent keywords only. Layer Performance Max once data is clean.
Weekly budget shifts toward what converts; kill underperformers fast.
Where Google Ads catches existing demand, Meta Ads creates it. The right creative in front of the right audience makes people remember you when the need arises.
Paid advertising on Facebook and Instagram, including dynamic remarketing. Particularly powerful for visual services — clinics, beauty, healthcare, home services — where before/after content and lifestyle imagery do the heavy lifting.
Also where your website traffic comes back to convert: people who visited but didn't book see your ads again, this time with an offer or social proof.
Identify the 2–3 audiences most likely to buy.
Build a system to produce 3–5 ad variants per week.
Kill losers fast, scale winners horizontally.
Bring back warm visitors with offer-led ads.
If your buyer has a job title, LinkedIn is the only place you can target them by that title. Higher CPM than Google or Meta — but the precision means a single closed deal pays for the whole quarter.
Paid advertising on LinkedIn — Sponsored Content, Message Ads and dynamic personalized formats. Real power lies in audience targeting: company size, industry, seniority, job title, function.
Best for B2B service businesses — consultants, agencies, professional services — and for clinics or services that target affluent professionals.
Get specific about who you sell to and why.
Build 2–3 audience permutations to test.
Position the offer the way a buyer would describe it internally.
CPC is irrelevant; we track to closed-won.
Paid ads bring leads tomorrow. SEO builds the asset that brings leads in two years, then five, then ten — long after you stop spending on ads. The two complement each other.
Search Engine Optimization: a long-game discipline that makes Google trust your site enough to show it in organic results for the queries that matter to your business.
For local service businesses, it's mostly Local SEO + service pages + technical foundation + a steady drumbeat of useful content. No tricks, no link spam — Google has gotten too smart for that.
Fix technical issues first. No content on a broken site.
Optimize GBP and local citations for map-pack visibility.
Build one converting page per high-intent service.
Publish 1–2 useful pieces per month. Patience compounds.
Most ad budget gets wasted because the page does the wrong job. A great landing page makes one specific person take one specific action, and removes everything else that could distract them.
A purpose-built page for a single offer or audience. Fast, focused, designed around the customer's actual decision-making process — not your sitemap.
Built into the engagement: when you run ads with me, you don't pay upfront for the page. We launch, get clients, and the landing page work pays for itself.
Hero → proof → offer → objections → CTA. In that order.
Words decide; design dresses. Always.
Sub-2s load time is non-negotiable.
Headline + offer + form length are the big three to A/B.
Before recommending channels, budgets or campaigns, I do the homework — your numbers, your customers, your competitors. Then we build a 90-day plan that fits your actual business.
A research-led marketing plan: who you sell to, what they actually want, how your competitors fail them, and what channels will reach them efficiently.
Standalone option for businesses not ready to spend yet. Always included when we move into channels — the plan is the whole point.
Interview customers to surface real language and friction points.
Look at competitors honestly. Not what they say — what they do.
Define what a new client is actually worth. Plan around that.
Pick channels for unit economics, not because they're trendy.
Free 30-minute call. I look at your business and tell you honestly which of these would actually move the needle — and which you can skip.
Book your free strategy call