Most ad budgets get wasted because the landing page does the wrong job. A great page makes one specific person take one specific action — and removes everything else that could distract them. No design awards. Real clients.
The math: a 5× better conversion rate on the same ad spend means 5× more paying clients — without paying Google a dollar more.
The most expensive mistake in performance marketing. Your homepage is a buffet; the ad promised a specific dish.
"Welcome to ACME Cleaning. We have 20 years of experience." Nobody cares yet. The hero has 3 seconds to answer: am I in the right place?
"Book a consultation", "Call us", "Email us", "Live chat", "Subscribe". Five options means no decision. Pick one.
Every extra second of load time tanks conversion by ~7%. A 5-second page kills 35% of your ad spend before anyone sees the offer.
Reviews, photos, before/afters belong on the page early. Trust is what closes — not your design choices.
Same skeleton; different muscle each time. The variables: industry-specific language, trust signals, and proof types. The order doesn't change.
Anything with a clear offer and a clear audience benefits from a dedicated page. The bigger the budget you're sending into it, the more the page matters.
For a Vancouver upholstery cleaning business, we built a one-offer page focused on a single service. No global nav, no "About us", no service menu. Just hero, proof, offer, objections, form.
From 30 leads on $785 of cold Google Ads traffic, 17 became paying clients in the first month — 3.91× ROI. The same page is still running today, with iterative copy tests every month.
When you're running ads with me, the landing page is built into the monthly base fee. No upfront design fee, no surprise line items — the page pays for itself once it starts converting traffic.
Need only the page — no ongoing ads management? Single project fee that covers research, copy, design, build, tracking and 30 days of iteration support.
The six I get every week. For anything else: let's talk on a call.
You can — but expect 1–2% conversion on cold paid traffic instead of 10–20%. A homepage is designed to please many audiences and many intents; a landing page is designed to convert one. The math is brutal: 10× the spend for the same number of clients.
Whatever fits your stack. Default is Webflow or Framer — fast, easy for you to edit later. If you're on WordPress, Shopify, or a custom stack, we can build there too. You always own the source.
Three weeks from kickoff to live for a single-service page. Could be shorter for simpler offers, longer if we need to do customer research from scratch or shoot custom photography.
Yes. Copy is the single biggest lever on conversion — about 70% of the difference between a great page and a mediocre one. I write the first draft based on customer research; you review and refine.
For most service businesses, your real photos beat stock photography by a wide margin. I'll direct what to shoot (or shoot it if you're in Vancouver). For some industries — clinics, beauty — we use a mix of real client photos (with consent) and curated stock.
Mobile-first, always. Over 70% of paid traffic in service businesses comes from mobile. Sub-2s load time is non-negotiable. Forms are thumb-sized.
Free landing page audit. I'll look at your hero, your offer, your speed, and your form — and tell you where the conversion is leaking before we even talk about a rebuild.
Get my free landing page audit