/* ════════════════════════════════════════════════════
   MARKETING STRATEGY — page-specific styles only
   (Shared service-detail patterns live in service-detail.css)
   ════════════════════════════════════════════════════ */

/* ─── §02 · "Who it's for" sidebar (unique to MS) ─── */
.ms-who {
  padding: 32px 30px;
  background: var(--cream);
  border: 1px solid var(--rule);
  border-radius: 18px;
}
.ms-who__label {
  font-size: 10px;
  color: var(--gold-2);
  letter-spacing: 0.22em;
  margin-bottom: 16px;
}
.ms-who__list {
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.ms-who__list li {
  display: flex;
  gap: 10px;
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-2);
}
.ms-who__list li span:first-child {
  color: var(--gold-2);
  margin-top: 2px;
}

/* ─── §05 · DELIVERABLE (dark band, 8-item grid with serif numbers) ─── */
.ms-deliverable {
  padding: 120px 0;
  background: var(--teal);
  color: var(--cream);
  position: relative;
  overflow: hidden;
}
.ms-deliverable__bg {
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(circle at 15% 0%, rgba(231,177,63,.08), transparent 45%),
    radial-gradient(circle at 85% 100%, rgba(231,177,63,.05), transparent 45%);
  pointer-events: none;
}
.ms-deliverable__wrap { position: relative; z-index: 2; }
.ms-deliverable__label {
  font-size: 11px;
  color: var(--gold);
  letter-spacing: 0.22em;
  margin-bottom: 18px;
}
.ms-deliverable__title {
  font-size: clamp(36px, 5vw, 68px);
  line-height: 1.02;
  margin: 0 0 24px;
  font-weight: 400;
  letter-spacing: -0.035em;
  color: var(--cream);
}
.ms-deliverable__title em {
  font-weight: 300;
  color: var(--gold);
  font-style: italic;
}
.ms-deliverable__intro {
  font-size: 17px;
  line-height: 1.55;
  color: rgba(244,239,230,.75);
  max-width: 720px;
  margin: 0 0 60px;
}

.ms-deliv__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  border-top: 1px solid rgba(244,239,230,.14);
}
.ms-deliv__row {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 24px;
  padding: 26px 30px 26px 0;
  border-bottom: 1px solid rgba(244,239,230,.14);
  align-items: start;
}
.ms-deliv__row:nth-child(odd) {
  border-right: 1px solid rgba(244,239,230,.14);
}
.ms-deliv__row:nth-child(even) {
  padding-left: 30px;
  padding-right: 0;
}
.ms-deliv__num {
  font-size: 26px;
  font-weight: 400;
  color: var(--gold);
  letter-spacing: -0.025em;
  line-height: 1;
  padding-top: 2px;
}
.ms-deliv__title {
  margin: 0 0 6px;
  font-size: 17px;
  font-weight: 600;
  letter-spacing: -0.005em;
  color: var(--cream);
}
.ms-deliv__body {
  margin: 0;
  font-size: 14px;
  line-height: 1.6;
  color: rgba(244,239,230,.78);
}

/* Responsive */
@media (max-width: 800px) {
  .ms-deliv__grid { grid-template-columns: 1fr; }
  .ms-deliv__row,
  .ms-deliv__row:nth-child(odd),
  .ms-deliv__row:nth-child(even) {
    border-right: none;
    padding-left: 0;
    padding-right: 0;
  }
}

@media (max-width: 768px) {
  .ms-deliverable { padding: 70px 0; }
}